The Assassin’s Creed publisher was the first large corporation to openly commit to attending the new E3, which is scheduled to take place in June at the Los Angeles Convention Center, where it had previously been held.

But, according to a statement released to VGC, the business has opted to “move in a new route” and will instead host its own Ubisoft Forward Live event in Los Angeles on June 12.

Over the years, E3 has created amazing experiences throughout the industry, a representative informed VGC.

“While we had expected to have an official E3 presence, we’ve decided to go in a different way and will instead have a Ubisoft Forward Live event on June 12 in Los Angeles. We anticipate providing further information with our gamers very soon.”

ReedPop, the organizer of E3, did not reply quickly to a request for comment.

ReedPop, the media and events firm behind PAX, EGX, and Star Wars Celebration, has taken over the Entertainment Software Association’s E3 2023, the flagship industry event’s first physical exhibition in four years. E3 2023 is scheduled to begin on Tuesday, June 13, 2023.

The first two days of E3 2023 (June 13-14) will be dedicated exclusively for corporate attendees, while the following days will be open to consumers.

Nevertheless, Ubisoft’s decision to withdraw from E3 2023 means that, three months before the event, no big firm has been formally declared as going.

The fact that the corporation had already committed to participate raises significant concerns regarding the lineup for the redesigned exhibition.

Ubisoft will organize its own event in June 2023 and will no longer participate in E3 2023.

Ubisoft has been an ardent backer of E3 in the past, and CEO Yves Guillemot has indicated support for the 2023 plans.

Nintendo and Xbox have previously indicated they will be skipping this year’s event. Yet, the latter will have a presence in Los Angeles at the same period.

ReedPop, the current organizer of E3, stated in an update released earlier this month that anonymous “AAA corporations, as well as indie darlings and software and hardware manufacturers,” have pledged to “returning” to the LACC.

“The entire list of exhibitors will be released in the leadup to the exhibition, offering participating firms the chance to make their own unique announcements beforehand,” it stated in a statement.

The “Digital Week” of E3 2023 begins on Sunday, June 11, and includes digital events such as The PC Gaming Show, Future Games Show, Guerrilla Collective, and Black Voices in Gaming.

ReedPop is the owner of Gamer Network, which operates websites such as Eurogamer,, VG247, and Rock Paper Shotgun, and is the network partner of VGC. ReedPop also organizes high-profile events in the United States and Europe.

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