According to DigiTimes and Igor’s Lab, NVIDIA may decrease the price of its GeForce RTX 40 GPUs to compete with AMD, but it’s waiting for a reaction from the red team.

DigiTimes reported last week that NVIDIA appears to be in no hurry to boost supplies or shipments of its latest GeForce RTX 40 GPUs, including the current RTX 4070 graphics card. This is to help partners (AIBs) sell their last GeForce RTX 30 series stock.

NVIDIA Offering Significant Rebates for Potential RTX 40 Series Price Cuts to Address AMD, Supply, and Inventory Issues at Zero Percent.

Due to this, NVIDIA hasn’t requested its manufacturing partners to expand output of components and boards for current-gen products, including the Ada Lovelace portfolio. Five GPU silicons—AD102, AD103, AD104, AD106, and AD107—are available for desktop and laptop use.

The research states that NVIDIA developed enough current-gen Ada GPUs through TSMC in 2021–2022. All chips use TSMC’s 4N (Custom NVIDIA 5nm manufacturing node). The green team will introduce its standard GeForce RTX 4060 series cards shortly and doesn’t appear to be increasing chip supply. The low PC market demand has hurt practically all brands, and while the market is still recovering, NVIDIA appears to be holding off on any extra manufacturing that would wind as stacking up inventory like the RTX 30 series.

However, shops have lots of NVIDIA’s GeForce RTX 40 series GPUs. After several years, most stores, especially in the US, have the cards in stock and at MSRP. Videocardz recently tallied numerous current-gen cards trading at or below MSRP.

AIBs get $50 off the $599 US GeForce RTX 4070 MSRP from NVIDIA.

NVIDIA’s partners may drop prices by mid-2023. Igor’s Lab says that NVIDIA is granting AIBs a $50 US discount on the $599 US GeForce RTX 4070 MSRP cards. This refund might allow AIBs to cut MSRP cards below $600 US in a few weeks, but it appears they are waiting for the RTX 4060 Ti to arrive because a price drop on the 4070 would eat away sales of the 4060 Ti if they are too similar in price.

RedGamingTech reports that the RTX 4060 Ti may cost $449 US (+$150 US versus 4070). If the RTX 4070 is faster with additional VRAM and AIBs lower it to $549 US, buyers may be prepared to pay $100 more for it than the 4060 Ti, affecting its sales. More than that, NVIDIA appears to be watching AMD’s Radeon RX 7000 portfolio. AMD has only released two high-end cards, and we haven’t heard anything about future GPUs in months.

AMD may not release its Radeon RX 7800 and RX 7700 cards until after Computex 2023, which begins later this month. Considering standard RDNA 3 card performance and pricing,

NVIDIA will determine if the RTX 40 series price decrease is justified. If AMD fails to wow gamers with its new mainstream alternatives, buyers will buy the RTX 4060 and 4070 cards in droves, prompting NVIDIA to increase AIB supply.

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